projects

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Contribution: I wrote the appendix to this book; summarizing insider trading at Enron, which I created from analysis of SEC documents and investigative research. 

At HBS, I worked with Corporate Governance Professor Emeritus Malcolm S. Salter.

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Contribution: At Brandlive, I  established the foundations of a marketing team that drove revenue. Check out the customer success stories she authored.

I created a multi-channel strategy and led content development. 

Deliverables included 18 case studies in 4 months, hundreds of customer testimonials, 2 e-books, social posts, email newsletters, web copy. 

Mystrategy and SEO-optimized content across channels resulted in a 70% increase in MQLs in 6 months, as well as a 180% increase in organic traffic in 3 months, with 

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Contribution:  At boutique consultancy Tapestry Networks, I co-authored North American Insights. The publication was sponsored by Ernst & Young.  I worked alongside Fortune 500 audit committee chairs in several industries to help drive change through peer-to-peer dialogue and best-practice sharing. 

• Generated client interest.
• Nurtured and developed existing client and partner relationships.
  

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Contribution: At Observable, I created and executed on an SEO-optimized content marketing strategy resulting in consistently high engagement and CTRs (18% - 40%) on newsletter, social, blog, and more. 

Content I created generated an average 10% increase in monthly account signups. I worked closely with the product, community, leadership, and education teams.

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Contribution: Using several digital channels, I increased client engagement and attracted new clients.  

Using Pathmatics' own digital marketing intelligence software platform, I identified and wrote industry-specific stories by translating data into compelling insights .  

I also researched and wrote the monthly and quarterly Top Advertisers Reports, which detailed brands' spending, impressions and behavior by platform: desktop, mobile, video, social. 

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Contribution: Generated inbound leads through content marketing, as well as streamlining internal global cross-functional communication.

I wrote several SDL customer stories as part of the product marketing team, after research and interviewing C-levels, sales, and customers. 

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Contribution: As Global Marketing and Communications Manager, I laid the  foundation for a collaborative cross-functional team, ensuring  all messaging was in line with core values in product, content, social channels, as well as international events. 

I also built relationships with trade publications, partners, and event sponsors.

I co-founded the HBO Women in Comedy Festival in 2008 with Michelle Barbera and Elyse Schuerman.