Maria's spent a decade working with B2B SaaS startups, crafting targeted strategies and impactful, relevant content.
As Head of Content Marketing at Observable, Maria interviewed SMEs and worked closely with the leadership team to co-write and ghost-write several articles.
Plot Twist, the new monthly newsletter that Maria produced and curated, had a freshly defined mission: provide learning opportunities for people who create data visualizations. With 24K opt-in subscribers, monthly CTRs increased from ~5% to 20%.
Maria has also written and produced impactful drip and nurture email campaigns.
Maria was Chief Editor and Writer of company blog, Observations.
The blog optimization project Maria initiated, managed, and completed resulted in a 10% increase in monthly new-user signups.
Maria wrote several helpful SEO-optimized articles, in order to answer the top questions asked by target audiences, as well as to rank for defined keywords.
As Director of Content Marketing, Maria wrote and published 18 case studies in 4 months, exceeding goals. She also created short video case studies.
Leveraging how people use the product is an authentic and powerful way to build brand awareness. Maria regularly connects with users for content initiatives, resulting in KPIs that exceed expectations.
As Director of Content Marketing at Brandlive, Maria authored the eBook: 4 Ways To Set Yourself Up for Virtual Event Success
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