Human-centered content for modern SaaS growth
A decade of leading content strategy, thought leadership, and GenAI-enabled workflows.
Thought Leadership
Newsletter + Email Marketing
Newsletter + Email Marketing
In content marketing at SaaS startup Observable, Maria interviewed SME data scientists, devs, and more. She worked closely with the leadership team to co-write and ghost-write several articles.
4 ways JavaScript makes data analysis faster and easier
How Observable facilitates thorough and responsible data exploration
Newsletter + Email Marketing
Newsletter + Email Marketing
Newsletter + Email Marketing
Plot Twist is the new monthly newsletter that Maria produced and curated for a technical audience, as one part of a larger content marketing strategy. With 24K opt-in subscribers, monthly CTRs increased from 5% to 20%.
Maria has also written and produced impactful drip and nurture email campaigns.
Blog
Newsletter + Email Marketing
Blog
Maria created the company blog, Observations.
The blog optimization project Maria initiated, managed, and completed resulted in a 10% increase in monthly new-user signups. Part of a comprehensive content marketing strategy
2023 Data Visualization Predictions: An Expert Roundtable Discussion
Case Studies (written + vid)
Case Studies (written + vid)
Case Studies (written + vid)
Maria wrote and published over 10 case studies in 4 months. She also created short video case studies.
A Winning Partnership: Biden-Harris 2020 and Brandlive
UGC
Case Studies (written + vid)
Case Studies (written + vid)
Maria regularly connects with product users, creating content with KPIs that exceed expectations.
Data Consultant from the R world uses Obvservable to "bring dataviz to life"
Ambassador Spotlight: Maxene Graze: Data Visualization Engineer at MURAL
SEO
Case Studies (written + vid)
SEO
Maria wrote several helpful SEO-optimized articles, in order to answer top questions asked by target personas, as well as to rank for defined keywords.
Top 10 popular JavaScript libraries
What is data modeling? A real-world example: building a data pipeline
What is data exploration? Data exploration in the context of interactive data visualization
Video
Virtual Events
eBooks
From 30-second brand awareness ads to gifs that increase social engagement, Maria creates on-brand, on-tone video.
eBooks
Virtual Events
eBooks
At Brandlive, Maria authored the eBook: 4 Ways To Set Yourself Up for Virtual Event Success
Virtual Events
Virtual Events
Virtual Events
In Product Marketing at Brandlive, Maria produced virtual events as part of key product launches, managing teams of 7+.
Maria Ciampa, Content Marketing Strategy
Copyright © 2026 Maria Ciampa - All Rights Reserved.