I build narrative and content systems for technical SaaS companies.
I help AI, analytics, and developer-focused companies turn complex products into stories customers trust and act on.
Editorial Strategy • Narrative Systems • GTM Content • AI-Enabled Content Operations
Narrative strategy meets operational execution.
I specialize in helping fast-growing technical companies communicate clearly during periods of complexity, growth, or category change. My experience spans product, marketing, editorial, and go-to-market strategy. I’ve led cross-functional initiatives spanning product marketing, growth, executive communications, SEO, sales enablement, and customer storytelling.
I’ve built content systems for lean teams, shaped messaging for AI and analytics platforms, supported executive thought leadership, and created integrated content programs tied directly to demand generation and product adoption. Also: published in The New Yorker.
Narrative and positioning
Narrative and positioning
Narrative and positioning
Messaging systems, category narratives, product storytelling, brand alignment, thought leadership, executive communications.
Content systems
Narrative and positioning
Narrative and positioning
Editorial strategy, content operations, cross-channel repurposing, AI-enabled workflows, scalable production.
GTM and growth
Narrative and positioning
GTM and growth
Campaign content, product launches, lifecycle support, SEO/GEO strategy, sales enablement, PLG initiatives.
In my current role, as Sisense expanded its AI capabilities, I helped establish a clearer enterprise narrative. My goal: translate our product innovation into value for technical and executive audiences.
I partner with product marketing, growth, and more to align messaging across launches, thought leadership, customer proof, and web experiences.
Results
- 45% increase in organic traffic
- 35% increase in demo conversions
- 50+ strategic assets annually produced with a lean team
I work on PLG campaigns, customer storytelling systems, founder-led technical narratives, webinar programs, and executive thought leadership.
How I work
I think of content less as isolated assets and more as an ongoing conversation between a company and its audience.
My process starts with understanding the people we’d like to reach, the product itself, and the context around it. From there, I create editorial strategies that support growth goals.
I work with technical subject-matter experts, and increasingly with AI tools trained on product documentation, to translate complex ideas into content that is clear, engaging, and useful.
I find satisfaction in building sustainable editorial systems. That includes content repurposing workflows, purpose-built AI tools that I tinker with and improve, and thoughtful uses of AI in research and drafting.
I’m interested in anything that helps teams scale quality and consistency without losing humanity and brand voice.
Maria Ciampa, Content Marketing Strategy
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