I write about complex technology and build content systems that scale.
I translate technical ideas into clear stories for customers, executives, and employees.
Writer • Technical Storytelling • Brand Voice & Editorial Strategy • Multi-Channel Content • AI-Enabled Content Operations
Narrative strategy meets operational execution.
I help companies turn technical and business ideas into clear, compelling stories for customers, executives, employees, and industry audiences. My experience spans editorial, product marketing, brand, and go-to-market content. I make it accessible without losing accuracy or nuance.
I write and edit across formats, from blogs, executive communications, and thought leadership to social, video scripts, presentations, and customer stories. I’ve shaped brand voice, partnered with subject-matter experts and creative teams, and built AI-enabled content systems that help lean teams produce high-quality work at scale. Also: published in The New Yorker.
Narrative and positioning
Narrative and positioning
Narrative and positioning
Messaging systems, category narratives, product storytelling, brand alignment, thought leadership, executive communications.
Content systems
Narrative and positioning
Narrative and positioning
Editorial strategy, content operations, cross-channel repurposing, AI-enabled workflows, scalable production.
GTM and growth
Narrative and positioning
GTM and growth
Campaign content, product launches, lifecycle support, SEO/GEO strategy, sales enablement, PLG initiatives.
In my current role, as Sisense expanded its AI capabilities, I'm the writer on the marketing team. I've helped establish a clearer enterprise narrative. My goal: translate our product innovation into value for technical and executive audiences.
I partner with product marketing, growth, and more to align messaging across launches, thought leadership, customer proof, and web experiences.
Results
- 45% increase in organic traffic
- 35% increase in demo conversions
- 50+ strategic assets annually produced with a lean team
I write content for and and manage PLG campaigns, customer storytelling, founder-led technical narratives, webinar programs, and executive thought leadership.
How I work
My writing is an ongoing conversation between a company and its audiences. My goal is to translate nuanced ideas into writing that is accurate, clear, engaging, and useful.
My approach was shaped early by research at Harvard Business School and later in management consulting, where I learned to analyze markets, synthesize complex information, and think strategically about audiences and positioning.
I start by understanding the audience, the subject matter, and the goal of our content. Then I develop the story. I adapt it to the format, channel, and audience, whether I’m writing a blog, video script, executive talking points, social copy, or a presentation.
I work closely with technical subject-matter experts and with AI tools grounded in product documentation.
I like building the systems behind great writing, from editorial workflows and style guidance to purpose-built AI tools that I continually test and improve.
I’m interested in anything that helps teams scale quality and consistency while retaining both human and brand voice.
Maria Ciampa, Content Marketing Strategy
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