Content designer
Connect with your (specific) audience.
Maria's spent a decade working with B2B SaaS startups, crafting targeted strategies and impactful, relevant content.
Thought Leadership
Newsletter + Email Marketing
Newsletter + Email Marketing
As Head of Content Marketing at Observable, Maria interviewed SMEs and worked closely with the leadership team to co-write and ghost-write several articles.
4 ways JavaScript makes data analysis faster and easier
How Observable facilitates thorough and responsible data exploration
Newsletter + Email Marketing
Newsletter + Email Marketing
Newsletter + Email Marketing
Plot Twist, the new monthly newsletter that Maria produced and curated, had a freshly defined mission: provide learning opportunities for people who create data visualizations. With 24K opt-in subscribers, monthly CTRs increased from ~5% to 20%.
Maria has also written and produced impactful drip and nurture email campaigns.
Blog
Newsletter + Email Marketing
Blog
Maria was Chief Editor and Writer of company blog, Observations.
The blog optimization project Maria initiated, managed, and completed resulted in a 10% increase in monthly new-user signups.
2023 Data Visualization Predictions: An Expert Roundtable Discussion
SEO
Case Studies (written + vid)
Case Studies (written + vid)
Maria wrote several helpful SEO-optimized articles, in order to answer the top questions asked by target audiences, as well as to rank for defined keywords.
Top 10 popular JavaScript libraries
What is data modeling? A real-world example: building a data pipeline
What is data exploration? Data exploration in the context of interactive data visualization
Case Studies (written + vid)
Case Studies (written + vid)
Case Studies (written + vid)
As Director of Content Marketing, Maria wrote and published 18 case studies in 4 months, exceeding goals. She also created short video case studies.
A Winning Partnership: Biden-Harris 2020 and Brandlive
UGC
Case Studies (written + vid)
UGC
Leveraging how people use the product is an authentic and powerful way to build brand awareness. Maria regularly connects with users for content initiatives, resulting in KPIs that exceed expectations.
Data Consultant from the R world uses Obvservable to "bring dataviz to life"
Ambassador Spotlight: Maxene Graze: Data Visualization Engineer at MURAL
Video
Virtual Events
eBooks
From 30- second brand awareness ads to 5- 15 second vids to increase social engagement, Maria creates video that captures (and keeps) audience attention.
eBooks
Virtual Events
eBooks
As Director of Content Marketing at Brandlive, Maria authored the eBook: 4 Ways To Set Yourself Up for Virtual Event Success
Virtual Events
Virtual Events
Virtual Events
As Director of Product Marketing at Brandlive, Maria produced virtual events as part of key product launches.
Testimonials
Maria Ciampa
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