April 2022 - May 2023, Head of Content Marketing

At Observable, Maria created and executed on an SEO-optimized content marketing strategy that had consistently high engagement and CTRs (18% - 40%) on newsletter, social, blog, and more. Her content generated an average 10% increase in monthly account signups. 

At Brandlive, Maria established the foundations of a marketing team that drove revenue. Check out the customer success stories she authored.

• I created, wrote, produced and edited short-form video for social channels,
• Videos engaged relevant audiences to click through to our blog, sign up for a virtual event, sign up to become a new user, and/or sign up for our newsletter. 

• Case study sourcing and writing was part of a comprehensive multi-channel content marketing strategy I created and executed.
• I researched and wrote over 13 SEO-optimized case studies in less than a year, increasing organic site traffic 170%. 
• See more case studies I wrote here. 

• Through interviews with leadership and product experts, I created thought leadership that provides unique, relevant, and helpful information for people interested in learning how to make virtual events more engaging for their most important audiences.
• Below is an example of gated material, which was used to gather emails for outbound sequences.
• More eBook samples are available upon request

• I created longer-form video content for case studies, product, help desk, and more. 
• In addition, I was the executive producer on Standout Virtual Events, a Nov. 3 2021 digital experience to showcase our new product release. This included in-studio shoots, managing a cross functional team of over 20, and working closely with the CEO to keep the project on deadline. 

https://www.brandlive.com/blog

I created and maintained an editorial calendar in collaboration with product marketing and leadership teams. 

White papers and industry research summary papers available upon request. 

I co-founded the HBO Women in Comedy Festival in 2008 with Michelle Barbera and Elyse Schuerman.