Maria Ciampa

Maria CiampaMaria CiampaMaria Ciampa
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Maria Ciampa

Maria CiampaMaria CiampaMaria Ciampa

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    April 2022 - May 2023, Head of Content Marketing

    September 2020 - April 2022, Director of Product Marketing / Director of Content Strategy

    September 2020 - April 2022, Director of Product Marketing / Director of Content Strategy

    At Observable, Maria created and executed on an SEO-optimized content marketing strategy that had consistently high engagement and CTRs (18% - 40%) on newsletter, social, blog, and more. Her content generated an average 10% increase in monthly account signups. 


    September 2020 - April 2022, Director of Product Marketing / Director of Content Strategy

    September 2020 - April 2022, Director of Product Marketing / Director of Content Strategy

    September 2020 - April 2022, Director of Product Marketing / Director of Content Strategy

    At Brandlive, Maria established the foundations of a marketing team that drove revenue. Check out the customer success stories she authored.

    Volunteer

      In May 2020, Maria joined Portland Business Support Project as a volunteer Management Consultant, helping local businesses navigate pandemic economics. 

    2023 portfolio [see home page for historical portfolio]

    Vid for social

    eBooks (Gated Content)

    Vid for social

    • I created, wrote, produced and edited short-form video for social channels,
    • Videos engaged relevant audiences to click through to our blog, sign up for a virtual event, sign up to become a new user, and/or sign up for our newsletter. 


    video samples

    Case Studies

    eBooks (Gated Content)

    Vid for social

    • Case study sourcing and writing was part of a comprehensive multi-channel content marketing strategy I created and executed.
    • I researched and wrote over 13 SEO-optimized case studies in less than a year, increasing organic site traffic 170%. 
    • See more case studies I wrote here. 

    case study sample

    eBooks (Gated Content)

    eBooks (Gated Content)

    eBooks (Gated Content)

    • Through interviews with leadership and product experts, I created thought leadership that provides unique, relevant, and helpful information for people interested in learning how to make virtual events more engaging for their most important audiences.
    • Below is an example of gated material, which was used to gather emails for outbound sequences.
    • More eBook samples are available upon request

    eBook sample

    Video, longer form

    Research Summary Papers (Gated Content)

    eBooks (Gated Content)

    • I created longer-form video content for case studies, product, help desk, and more. 
    • In addition, I was the executive producer on Standout Virtual Events, a Nov. 3 2021 digital experience to showcase our new product release. This included in-studio shoots, managing a cross functional team of over 20, and working closely with the CEO to keep the project on deadline. 

    Video sample

    Blogs

    Research Summary Papers (Gated Content)

    Research Summary Papers (Gated Content)

    https://www.brandlive.com/blog

    I created and maintained an editorial calendar in collaboration with product marketing and leadership teams. 

    Research Summary Papers (Gated Content)

    Research Summary Papers (Gated Content)

    Research Summary Papers (Gated Content)

    White papers and industry research summary papers available upon request. 

    HBO WOMEN IN COMEDY FESTIVAL

    HBO WOMEN IN COMEDY FESTIVAL

    HBO WOMEN IN COMEDY FESTIVAL

    I co-founded the HBO Women in Comedy Festival in 2008 with Michelle Barbera and Elyse Schuerman.

    Video for Social

    Shift Your Perspective with Your Team. On Observable.

    I  created this 30-second brand ad end-to-end. I pitched the concept, wrote scripts, storyboarded, partnered with internal design and external vendors, then edited and mastered sound.

    Shift Your Perspective, with the Observable Community.

    I  created this 30-second brand ad end-to-end. I pitched the concept, wrote scripts, storyboarded, partnered with internal design and external vendors, then edited and mastered sound.

    User Generated Content

    Influencer and Data Consultant Tanya Shapiro shares how she used the product. 

    Case study

    Download PDF

    ebook

    Download PDF

    Video

    Video Case Study

    I created video case study to accompany written case studies. 

    Product Release: Themed Live Show

    I was creator and producer of this unique product release virtual event, working closely with the CEO, product marketing, and the creative team.

    Product Release: Virtual Event - Credits

    More video samples are available upon request. 

    Connect With Maria

    Social

    • Resume
    • Maria's humor writing

    Maria Ciampa

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